STORY BEHIND OUR BRAND
Coterique: Coterie + Boutique
Coterie |ˈkōtərē; ˌkōtəˈrē| A major emerging designer biannual trunkshow in New York
Boutique |boōˈtēk| A small store selling fashionable clothes or accessories.
Roaming through the streets of Tokyo and Seoul in 2014, founder Dana Khater found herself meeting many talented emerging designers. When she inquired where she’d be able to buy their products once she was back home in Cairo, most of them gave her their email or Wechat contact info to stay in touch. Frustrated at the idea of having to process orders via email, Dana pivoted Coterique to become a platform for designers, such as the ones she met during her time in Asia, to sell globally without a hassle. Now, the Coterique outreach team is based out of both Cairo & NYC and is constantly scouting the world for up and coming designers to add to the platform.