STORY BEHIND OUR BRAND
Coterique: Coterie + Boutique
Coterie |ˈkōtərē; ˌkōtəˈrē| A major emerging designer biannual trunkshow in New York
Boutique |boōˈtēk| A small store selling fashionable clothes or accessories.
Roaming through the streets of Tokyo and Seoul in 2014, founder Dana Khater found herself meeting many talented emerging designers. When she inquired where she’d be able to buy their products once she was back home in Cairo, most of them gave her their email or Wechat contact info to stay in touch. Frustrated at the idea of having to process orders via email, Dana pivoted Coterique to become a platform for designers, such as the ones she met during her time in Asia, to sell globally without a hassle. Now, the Coterique outreach team is based out of both Cairo & NYC and is constantly scouting the world for up and coming designers to add to the platform.
Dana is a graduate of the American University in Cairo (2015) with a bachelors degree in Economics. She also studied abroad at Sophia University in Tokyo, Japan and studied fashion design online via The Academy of Art San Francisco. Prior to founding Coterique, Dana also founded VITRINA (the first fashion magazine at AUC) in order to provide students with a platform to express themselves creatively. Dana served as Editor-in-Chief for three years through which she helped form partnerships between VITRINA and the leading boutiques and hotels in Cairo. During her time, the VITRINA team flew to Aswan to shoot at the Cataract for their Back to our Roots issue, styled advertisements for the Four Seasons Giza and even helped kickstart the careers of some members who later went on to found their own studios. Having spent half of her life in Dubai and witnessing firsthand the exponential boom, she is intent on developing and promoting the region as not only a retail hub but a design hub.