story of the designer
Founder Jude Benhalim has been the creative force behind her brand since day one, involving herself in every step of the brand's development. From her family’s unique roots to her vibrant surroundings, her diverse inspirations push all boundaries. Keeping in mind her modern day muse - fearless females - Jude’s signature is classic and daring - she creates every day pieces that balance edgy elegance with fierce femininity. No matter where her imagination takes her, Jude's line is defined by her eye for detail and love for creating beautifully crafted and super empowering pieces.